Habitat’s “Home is the Key” will highlight how affordable housing can unlock opportunities for better futures
Nashville (March 28, 2017) – EMI Records Nashville recording artist Eric Paslay will begin a long term partnership with Habitat for Humanity as they launch their first national cause campaign in April, “ .” The campaign will lend support and raise awareness of the transformational impact a decent, affordable home can have on a family and community. Eric is an avid DYI craftsman and has participated in multiple home builds with Habitat in the past.
“The thing I love the most about country music is it has to do with the soul and family; going back to the good things that built you,” says Eric. “I think everything Habitat for Humanity is about is helping others. Understanding the values of not just having a house but building a home and coming together as a community.”
“We all need decent shelter to thrive, and yet many in the U.S. live in inadequate housing conditions, creating a significant barrier to opportunity, success and health,” said Jonathan Reckford, CEO of Habitat for Humanity International. “’Home is the Key’ reminds us that home is more than just bricks and mortar. A home unlocks the opportunity for a better life and we hope people see that, by donating to Habitat, they’re opening the door to strength and stability for millions of families who need a hand up.”
Through the month-long campaign, Habitat aims to raise awareness of the critical need for affordable housing in the U.S. and around the world, and to inspire people to join in its efforts by donating or using their voice in support of affordable housing. The campaign will culminate at the end of April in Habitat’s hometown of Atlanta with Nissan and the Heisman Trophy Trust for the 5th annual Heisman House Build.
Through “Home is the Key” consumers can help Habitat’s efforts by purchasing products from participating retail partners, sharing #HomeIsTheKey on social media, or donating at habitat.org. Nissan, At Home Stores, BLACK+DECKER, Kum & Go Convenience Stores, HSN Cares, Ballard Designs and Sur La Table Stores have all joined the campaign.
To learn how to get involved with “Home is the Key” and more about the month-long activations, visit habitat.org/homeisthekey.
About Eric Paslay
EMI Records Nashville breakout country artist, Eric Paslay, delivers a powerful punch as a renowned, Platinum-selling, hit songwriter and dynamic performer. Paslay has celebrated five No. 1 hits including “Even If It Breaks Your Heart” (Eli Young Band), “Barefoot Blue Jean Night” (Jake Owen), “Angel Eyes” (Love & Theft), “Rewind” (Rascal Flatts) and “Friday Night,” the smash lead single from his critically acclaimed self-titled debut album. The Temple, Texas native earned nominations for GRAMMY Best Country Song, ACM Song of the Year and CMA Song of The Year for “Even If It Breaks Your Heart” in 2013 and earned his first GRAMMY nomination as an artist in 2016 for Best Country Duo/Group Performance for “The Driver”- a collaboration with friends Charles Kelley and Dierks Bentley. Eric was also honored with an ACM Song of the Year nomination for “She Don’t Love You” at last year’s show in Las Vegas. A true artist’s artist, USA Today calls Paslay “flat out-brilliant” and American Songwriter names him an influencer of country music. For the latest information on Paslay go to: www.ericpaslay.com
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in nearly 1,400 communities throughout the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org